Matthew McConaughey is drawing a firm line when it comes to the use of his likeness and voice in the age of artificial intelligence. The Oscar-winning actor is moving to protect what fans instantly recognize as his own, including the famous line “All right, all right, all right” from the 1993 comedy “Dazed and Confused.”

At 56, McConaughey has successfully secured legal protection for his image and voice. According to The Guardian, this action is meant to block unauthorized AI-generated uses that could mimic his presence. Over recent months, the U.S. Patent and Trademark Office approved eight trademark applications tied to the actor, as reported by People magazine.

One of the most notable approvals involves the trademark for “All right, all right, all right.” The application was filed in December 2023 and finalized two years later, Entertainment Weekly reports.

Instagram | @officiallymcconaughey | Matthew McConaughey legally stop anyone from using his face or voice in fake AI content.

Jonathan Pollack, McConaughey’s attorney, explained the intent behind the move in a statement to The Wall Street Journal:

“In a world where we’re watching everybody scramble to figure out what to do about AI misuse, we have a tool now to stop someone in their tracks or take them to federal court.”

Variety adds that the trademarks also cover short video clips and recorded samples of McConaughey’s voice.

These protections signal how public figures are responding as AI technology grows faster and harder to regulate. McConaughey’s approach shows how existing trademark laws can still play a role in protecting personal identity.